Asia-Pacific

Sales prospects in Asia-Pacific

Around 3.5 billion people inhabit the Asia-Pacific region. This equates to more than half of the global population.  The Asia-Pacific region is the most dynamic growth region in the world and will further expand this position even in future. Over a quarter of the global aggregate output is generated here, and an equally large share of international trade flows stem from this region.

 

Important toy markets in Asia-Pacific

The high number of children in Asia-Pacific makes it an attractive market for the toy industry. A large population positively impacts the toy industry as many parts of Asia even target adults as consumers of certain toys and games. The many potential customers can lead to a significant increase in sales. The following growth markets bear special relevance for the toy sector: China, Hong Kong, Japan, Korea and Australia. 

Discover Australia
Discover Australia
Discover China
Discover China
Discover Hong Kong SAR
Discover Hong Kong SAR
Discover Japan
Discover Japan
Discover Republic of Korea
Discover Republic of Korea