Around 3.5 billion people inhabit the Asia-Pacific region. This equates to more than half of the global population.  The Asia-Pacific region is the most dynamic growth region in the world and will further expand this position even in future. Over a quarter of the global aggregate output is generated here, and an equally large share of international trade flows stem from this region.

Important toy markets in Asia-Pacific

The high number of children in Asia-Pacific makes it an attractive market for the toy industry. A large population positively impacts the toy industry as many parts of Asia even target adults as consumers of certain toys and games. The many potential customers can lead to a significant increase in sales. The following growth markets bear special relevance for the toy sector: China, Hong Kong, Japan, Korea and Australia.