International Tokyo Toy Show

Japan's toy fair

The International Tokyo Toy Show is Japan’s most important fair for toys and has existed since 1962 – in various forms and with different names. The motto of the event is "EnterTOYment - toys make the world smile".

Besides games, dolls and plush products, the product groups in Tokyo include seasonal and electronic toys. The event is divided into two parts: only trade visitors are admitted on the first two days, whereas end consumers are also welcome on the last two days.

The International Tokyo Toy Show in 2018 took place in the Tokyo Big Sight Exhibition Center from 7 to 10 June with 160 exhibitors presenting around 35,000 toys and games. Thus the toy fair was again an important meeting point for the Japanese and Asian toy industry.

Opening hours

Thu + Fri: 10:00 a.m. to 5:30 p.m.
Sat: 9:00 a.m. to 5:00 p.m.
Sun: 9:00 a.m. to 4:00 p.m.


Thu + Fri: only for registered trade visitors, no admission under 18 years of age
Sat + Sun: admission also to end consumers


Tokyo Big Sight
halls 1 to 4 west
3-11-1 Ariake, Koto-ku
Tokyo 135-0063, Japan


Japan Toy Association