Toy market Asia-Pacific

Booming toy market in Asia

Hong Kong is the hub of the Asian toy market. The central marketplace links the whole Asia-Pacific region and provides easy access to the booming toy markets of China and Japan.

China is one of the world’s fastest growing economic powers. This prospering market of the future even continued growing during the worldwide financial crisis. Annual growth rates as 7.3 % (2014) and 6.9 % (2015) approve this positive development. In consequence China ranks as the world’s second largest market for toys. With an annual average rate of 14.2 % the toy industry grows enormously.

280 million potential customers

Children and young people under 15 years of age account for 17.1 % of the Chinese population, making this a very attractive market for toys. In 2014 the market volume for toys and games in China added up to 12.1 billion US dollars with an annual growth rate of 8.9 %. The whole Asia-Pacific region has a toys and games market volume of around 32.3 billion US dollars.

The People’s Republic of China plays a key role for Hong Kong: China holds a share of almost 50 per cent of both imports and exports.