Doing business in Europe

Europe with total sales of 43 billion US dollars is one of the most important markets worldwide. Europe covers three of the largest marketplaces for toys, hobby and leisure products in the world: Great Britain, France and Germany. 27 % of global toy sales are generated in the EU alone.

Market overview Europe


Spielwarenmesse® is the world's biggest fair for toys, hobbies and leisure articles. The international toy industry meets for the 70th time in Nuremberg from 30 January to 3 February 2019. Would you like to do business with European toy traders and buyers? Then the toy fair in Nuremberg as a 100 per cent trade event is exactly the right place for you!

To the Spielwarenmesse®