Japan

Quality wins the day!

Japan with sales of some 6 billion US dollars is the second largest toy market in the world. Japanese consumers are very brand- and quality-conscious, so high-quality toys in particular have good prospects on the Japanese toy market.

Market overview Japan

International Tokyo Toy Show

The International Tokyo Toy Show under the motto of "EnterTOYment" is Japan’s biggest fair for toys. The next show will take place in Tokyo again from 7 - 10 June 2018. The event is divided into two parts: the first two days are reserved for trade visitors and the last two days are also open to end consumers.

International Tokyo Toy Show