The Middle East is a region known for its cultivation of networks and relationships. Those who find a dependable business partner within their industry benefit from referrals through those networks and many cooperation opportunities. Taking local markets into consideration offers unforeseen prospects for retailers and investors. The toy industry, too, has noticed this.

Crucial toy markets in the Near and Middle East

The Middle East comprises numerous nations on the Arabian Peninsula, all the way to the borders with North Africa. The economic output in these countries varies greatly. Whereas some regions have been hit hard by political crises, international business is flourishing especially in Saudi Arabia and the United Arab Emirates. Turkey is considered the gate to the region.