Market overview Middle East

The region of networks

Networks and personal relationships play a major role in the Middle East. Knowledge of local markets is also virtually essential for successful trade in this region.

Young and high-spending with brand affinity

The population in the Middle East is growing all the time. 340 million people live there at present. High growth is expected in the coming years, which means the number of children and young people will rise substantially.

The spending power of the Middle East region remains high. The estimated GDP of 2013 was 3,710 billion U.S. dollars. Turkey’s share of the GDP is approximately 22 % at a value of some 821 billion U.S. dollars. Shopping is one of the most popular leisure activities in the Middle East, especially in the many shopping malls. Consumers in the Middle East are regarded as having a particularly high brand affinity.

Learn more about the toy market in the Middle East...