United Arab Emirates

The United Arab Emirates comprise an area of 83,600 km². The country to the south east of the Persian Gulf has a population of roughly 6 million people of which, according to the UN, over 85 % are immigrants. Diversity amongst the economic target groups in the Emirates is hence very high. Next to the capital of Abu Dhabi, Dubai is the country’s most important commercial and trading centre.

Economic power in the Middle East

The United Arab Emirates are amongst the richest states and financially strongest investors worldwide. As an oil producer, the country benefits from high earnings from exports and low oil prices within its own borders. State investments flow especially into infrastructure and building projects that facilitate ongoing economic growth. The per capita income of US$ 67,000 (2017), which is high above-average, boosts high consumer expenditure.

Toy trade in the United Arab Emirates

Many Arabic building projects are for the construction of new shopping malls. With this, the state wants to promote shopping tourism and reduce its dependency on the production of oil. This also benefits the toy trade which, next to the local population, profits from affluent tourists. Positive impulses here come from growing birth rates and a high number of young professional consumers with Children.

Market for new toys 

New products frequently hit the market sooner in the United Arab Emirates. This makes the country particularly attractive for shopping tourists who specifically target new products. Next to licenced products, it is especially tech toys and electronic toys that are in high demand. Digital innovation within the toy segment and the merger between traditional toys and virtual elements define additional sales drivers in the toy market of the United Arab Emirates.