Toy market Middle East

Trends in the Arabian toy market

The toy market of the Arabian peninsular is the third largest on the Asian continent. The market players here are young and possess high spending power. As a consequence the toy industry records steadily rising sales. The average spending on toys per child in the Middle East is almost twice as high as in Europe.

Especially the toy market in the United Arab Emirates offers great potential, because few toys have been produced there locally until now. A large niche therefore exists, which is waiting to be filled. Turkish demographics also offer great opportunities for the toy market as more than 25.9 % (2013) of the population is aged between 0 and 14 years.

The Middle East toy market has a particularly big demand for outdoor toys. A growing market is also recognizable for playground equipment. Toys that have been adapted to the region are especially popular in the Middle East.

Sales and Exports

Turkish toy exports amounted to 98.44 million U.S. dollars in 2013. In addition the Turkish toy industry experienced a growth of 6 % (2013) compared to the previous year. Regarding branded toys an increase was achieved by even 10 %. Especially wooden toys are on the rise. The market volume for wooden toys has increased by 10 million U.S. dollars. It is estimated that the market volume will reach a value of 50 million U.S. dollars over the next five years.

Toy safety is a major issue: Since 2005 toys are manufactured according to CE standards and controlled by the Ministry of Health. Likewise, the toy imports are controlled by the Ministry of Health.