North America

The world’s biggest toy market

The USA can maintain its position as the world’s biggest marketplace for toys even in times of economic challenges. Traditional toy sales recorded an increase of 7% and add up to 19.48 billion US dollars in 2015. Even niches can take on remarkably profitable dimensions here and make market entry extremely interesting. 20% of the world’s gross domestic product is attributable to North America alone.

Market overview North America

New York Toy Fair

This trade fair is the oldest toy fair in the world. It will be organised for the 115th time from 17 to 20 February 2018, when some 1,100 exhibitors present their products to more than 20,000 trade visitors in New York City. 

New York Toy Fair

ABC Kids Expo

The ABC Kids Expo's 15th anniversary edition will take place in Las Vegas, NV from October 2017. In 2015 more than 1,000 exhibitors presented their products on nearly one million square feet. About 15,000 visitors were expected.

ABC Kids Expo