North America

The world’s biggest toy market

The USA can maintain its position as the world’s biggest marketplace for toys even in times of economic challenges. Traditional toy sales recorded an increase of 7% and add up to 19.48 billion US dollars in 2015. Even niches can take on remarkably profitable dimensions here and make market entry extremely interesting. 20% of the world’s gross domestic product is attributable to North America alone.

Market overview North America

New York Toy Fair

This trade fair is the oldest toy fair in the world. It will be organised for the 116th time from 16 to 19 February 2019, when some 1,050 exhibitors present their products to more than 25,000 trade visitors in New York City. 

New York Toy Fair