Toy market North America

The giant of toy markets: North America

The North American toy market is the largest of its kind worldwide. With annual sales of almost 20 billion US dollars in 2015 it could keep the level of the previous year. Especially licence toys showed high growth rates. Many new films and TV serials boost the sales of the toy industry.

Toys are sold through various channels in the USA. The main sales channel for toys in North America are wholesale markets, as they are called. These accounted for almost half of toy sales. The e-commerce share is also growing every year, although no langer as strongly as in the past years.