Market overview Russia

Russia - the largest country in the world

With a total area of 17.1 million square kilometres, Russia is the largest country in the world and therefore almost as big as Australia and Europe put together. Almost 75 percent of the population of 144 million live in urban regions. So it is no wonder that business, finance and the retail trade in Russia are concentrated in the regional metropolises.

Attractive retail trade

In terms of the attractiveness of the retail trade, Russia is still the leader in Eastern Europe and one of the top destinations for foreign investment. As a result of the economic crisis the retail sales declined heavily. However, the situation seems to calm down at the moment. Non-regulated markets are increasingly losing importance, which supports the dynamic development of trading chains and modern forms of trade.

Learn more about the Russian toy market...