Chile occupies 756,626 square kilometres on the west coast of South America. The country is home to 18.4 million people. Almost half of Chile’s population lives in the capital, Santiago. Population density decreases towards the north and south due to poor climatic conditions.

Chile’s strong economy

Chile, an industrialised nation, is one of South America’s largest raw material producers. Given price increases in the raw materials market, the country’s economy has good growth prospects. Economic growth of more than 3 % is forecast for 2019. In 2017, Chile achieved a gross domestic product of US$ 277.1 billion. Chile’s per capita income is the highest in Latin America. The employment trend is positive in Chile, which had an unemployment rate of almost 6.5 % in 2017.

Status symbols are a big deal in Chile

Chileans attach great importance to technical developments and status symbols. Personal loans are a popular means of financing larger purchases. Prices of many products are comparatively higher in Chile than in other South American countries. Private consumers mainly shop in large malls and supermarkets.

Toy sector in Chile

The Chilean toy market has hardly been tapped by international players to date. Children under 15 years of age, the potential customers for the toy sector, make up some 20 % of the population. There is lots of potential for toy retailers given many Chileans’ healthy financial situation. Centrally located shopping malls in particular could be a major source of sales.