Spielwarenmesse eG at a glance

We’re your partner for trade fair organization and marketing services – modern, passionate and unique among exhibition companies in Bavaria. For over 75 years, we’ve been bringing people together at our events. Our two flagship events, Spielwarenmesse and SPIEL, are both global number ones. With our subsidiaries and trade fair involvement in China and India, we connect toy markets worldwide.

We love the challenge of bringing entire markets together in one place at one time. That’s why we think across industries, spot trends early and focus on personal connections. For us, service always comes first.

Our Services

Our offer is built on four strong pillars: networking, experience, trends and know-how. With our trade fairs, you and our partners can experience markets and industries up close.

Networking

Business is all about people. That’s why we work closely with manufacturers, retailers and associations. Our events are the perfect place to meet, build relationships and find new partners, both in person and online.

Experiences

Every visit to a trade fair should be memorable. Alongside great results, we focus on creating positive experiences. Friendly services, thoughtful touches, exciting events and plenty of opportunities to get involved make our fairs special.

Trends

We’re always on the lookout for what’s new and innovative. Our team of international experts keeps us connected to the latest developments, turning every fair into a trend showcase. Features like the New Product Gallery, ToyAward and other specials give new products a stage to shine.

Expertise

Programs like the Toy Business Forum at Spielwarenmesse deliver practical knowledge. With newsletters, industry know-how and formats like the online magazine Spirit of Play, we offer you a year-round information platform – far beyond the fair itself.