Spielwarenmesse eG

New logo for SPIEL

For 40 years, SPIEL (5–8 Oct) has been attracting board games fans from all over the world to Essen. With immediate effect, the event organised by Friedhelm Merz Verlag – a subsidiary of Spielwarenmesse eG – now has a new logo and a refreshed website to present a modern look.

The new logo, with its familiar tangram shape and colour combination, reflects the origins of the event. At the same time, a new dynamism and fresh colours are there to smooth the way to the future for the world's largest board game fair. Incorporating the name of the city of Essen directly in the logo is a sensible step, says Carol Rapp, Managing Director of Friedhelm Merz Verlag: "SPIEL is Essen and Essen is SPIEL. We want to show this connection and are working on ways to intermesh SPIEL and Essen still further."

The website, too, has received a new coat of paint. It can be accessed from 15 May at