World of Toys: Spielwarenmesse once again represented in Tokyo

In the Asia-Pacific region the Japanese toy market is one of the most dynamic. The World of Toys programme by Spielwarenmesse eG makes it easy to enter the market. For the third time, it is organising an international shared stand at the Tokyo Toy Show from 28 to 31 August. This year, 27 companies from six countries are taking advantage of the offer to make new business contacts at the trade fair, which is organised by the Japan Toy Association.

In addition to the new, prominent location of the 315 m² World of Toys Pavilion at the Tokyo Big Sight exhibition centre, exhibitors also benefit from a full-service package. This includes a turnkey stand including basic equipment, numerous marketing activities and comprehensive support from a personal contact partner before, during and after the trade fair.

Subsequent stops for the World of Toys programme have already been confirmed. Next year, the pavilion will be a guest at the Hong Kong Toys & Games Fair from 12 to 15 January. Interested companies can register for this at www.spielwarenmesse-eg.de/en/world-of-toys/hongkong. After this, the World of Toys pavilion will be represented at Toy Fair New York. Registration phase opens in mid-July.